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Dr. Shana MacDonald

Associate Professor

Communication Arts, University of Waterloo

President of the Film Studies Association of Canada

Co-Founder and Co-Director, qCollaborative 

Feminist Design Research Lab 


PhD – Communication and Culture

York University, 2013

MA – Cinema and Media Studies

York University, 2005

BFA – Image Arts

Ryerson University, 2001


Dissertation Title: 

“Between Frames: Feminist Experimental Media 1960-2010”



Wiens, Brianna I., Shana MacDonald, Michelle MacArthur, and Milena Radzikowska (eds.). On Contract for November 2022 Publication. Stories of Feminist Protest and Resistance: Digital Performative Assemblies. Lanham, MD: Lexington Books. 

MacDonald, Shana., Brianna I. Wiens, Michelle MacArthur, and Milena Radzikowska (eds.). 2021. Networked Feminisms: Activist Assemblies and Digital Practices. Lanham, MD: Lexington Books.

Long, Paul.,  and Tim Wall, with Shana MacDonald (eds.). 2021. Media Studies: Texts, Production, Context 3rd ed. Routledge.

Chapters in Books:

MacDonald, Shana and Brianna I. Wiens. Accepted for publication. “We Still Don’t Understand We’re at War”: Media Toxicity and Social Media Disinformation Ecologies.” In Design in the Anthropocene, edited by Milena Radzikowska, Guillaume Englert Correa Meyer, and Stan Ruecker. MIT Press.

Wiens, Brianna I. and Shana MacDonald. “‘It’s Okay to Not be Okay During a Pandemic’: A Critical Data Approach to Feminist Memes and Community Formation During the Covid-19 Pandemic.” Feminism(s) in the Age of Covid-19 and Beyond, edited by Dominique Carlini Versini and Mylène Branco.

MacDonald, Shana. 2023. “From Memes to Hashtags to Stans: Feminist Audience Responses to #MeToo in Sex Education” for Sex Education: Theory and Practice, edited by Deborah Shaw and Rob Stone. Forthcoming Bloomsbury.

MacDonald, Shana and Brianna I. Wiens. 2022. “Feminist Memes: Digital Communities, Identity Performance, and Resistance from the Shadows.”  In Materializing Digital Futures: Touch, Movement, Sound and Vision, edited by Toija Cinque and Jordan Beth Vincent. Bloomsbury.


 MacDonald, Shana. 2022. “Flipping the Script on Consent: Re-centering Young Women’s Sexual Agency in Teen Comedies” in Screening #Times Up: Exploring Rape Culture in Hollywood Film, edited by Lisa Funnell and Ralph Beliveau. SUNY P.


Roberts-Smith, Jennifer, Shana MacDonald, and Brianna I. Wiens. In Press for Summer 2022. “‘I Can(‘t) Do That’: The Multi-Mangle of Theatrical Vibrancy.” In Press. In Théâtre et Nouveaux Matérialismes, edited by Hervé Guay, Jean-Marc Larrue, and Nicole Nolette. Presses de l’Université de Montréal.

MacDonald, Shana., Brianna I. Wiens, Michelle MacArthur, and Milena Radzikowska (eds.). 2021. “Introduction: Feminist Takes on Networking Justice” in Networked Feminisms: Activist Assemblies and Digital Practices. Lexington Books. 


MacDonald, Shana. 2021. ““Vital acts of transfer”: Affective economies and embodied knowledge in #MeToo,” in Performing #MeToo: How Not to Look Away, edited by Judith Rudakoff. University of Chicago Press.

MacDonald, Shana. 2018. “The City (as) Place: Performative Re-mappings of Urban Space Through Artistic Research” in Performance As Research: Knowledge, Methodology, Impact, edited by Bruce Barton, Melanie Dyer and et al. Routledge. 

MacDonald, Shana. 2018. “The Performative Politics of Shary Boyle’s Intermedial Projection Art” in Sculpting Cinema, edited by Solomon Nagler and Melanie Wilmink. Pleasure Dome. 

MacDonald, Shana. 2010. “Materiality and Metaphor: Rape in Art Cinema in Anne Claire Poirier’s Mourir à tue-tête and Jean-Luc Godard’s Weekend,” in Rape in Art Cinema, edited by Dominique Russell. Continuum.

Articles in Refereed Journals:

MacDonald, Shana. Forthcoming 2023. “The Queer Imaginaries of Witches and Magical Beings in Feminist YA Graphic Novels,” MAI: Feminism and Visual Culutre Special Issue: Embodying Feminist Discourse in Comics and Graphic Novels (forthcoming 2023).


MacDonald, Shana. 2022. ““All Your Faves Are Problematic”: The Performative Spectatorship of Drunk Feminist Films,” Camera Obscura: Feminism, Culture, and Media Studies.


MacDonald, Shana and Brianna I. Wiens. Invited article under peer review. “Meme-ifying Data: The Rise of Public Health Influencers on Instagram, TikTok, and Twitter during Covid-19.” JDSR: Journal of Digital Social Research.


Wiens, Brianna I. and Shana MacDonald. 2021. “Living Whose Best Life? An Intersectional Feminist Interrogation of Postfeminist #Solidarity in #SelfCare.” NECSUS: European Journal of Media Studies, Special Issue on #Solidarity 10(1), 219-242.


Shana MacDonald. 2021. “The Aesthetic Lives of Performers: Rethinking Intermediality in the films of Yvonne Rainer and Carolee Schneemann” Cinéma&Cie 34.  


Wiens, Brianna. I, Stan Rucker, Jennifer Roberts-Smith, Milena Radzikowska, and Shana MacDonald. 2020. “Materializing Data: New Research Methods for 4 Feminist Digital Humanities.” Digital Studies/Le Champ Numérique 10(1): 13, 1-22.


Wiens, Brianna I. and Shana MacDonald. 2020. “Feminist Futures: #MeToo’s Possibilities as Poiesis, Techné, and Pharmakon.” Feminist Media Studies 21(7): 1108-1124.


Shana MacDonald. 2020. “What do you (really) meme?: Pandemic memes as social political repositories” Leisure Sciences Special Issue: Leisure in the time of coronavirus. Online.


Shana MacDonald. 2020. “Refusing to Smile for the Patriarchy: Jessica Jones as Feminist Killjoy” Journal of the Fantastic in the Arts 30.1 (2019): 68-84. ISSN: 08970521/139069261


MacDonald, Shana and Brianna I. Wiens. 2019. “Mobilizing the ‘Multi-Mangle’: Why New Materialist Research Methods in Public Participatory Art Matter.” Leisure Sciences, Special Issue on Posthumanism 41(5): 366-384. DOI: 10.1080/01490400.2019.1627960

Shana MacDonald. 2018. “Reimaging Public Space in Expanded Cinema Exhibition,” Canadian Journal of Film Studies 27.1 (2018): 16-30.  

Shana MacDonald. 2018. “The Psychogeographies of Site-Specific Art,” Media Theory Journal 1.2

Public Writing

“Not Influencers, but Amplifiers: @aesthetic.resistance as Feminist IG Hack” in Visualizing Objects, Places, and Spaces: A Digital Project Handbook, edited by Hanna Jacobs and Beth Fischer (Duke UP, 2021).


“Cinema Snacks: Movie Memes as Pandemic Catharsis”  SCMS+ Short Attention Span Criticism, June 2020


“Pop-Up and The Aesthetics of Assembly,” Canadian Theatre Review 167, Special Issue on “Choreographies of Assembly,” 2018: 75-79.

Invited Addresses

"21st Century Feminist Film and Digital Visual Cultures." Invited Speaker. Digital Cultures Speakers Series, University of Ottawa, October 28, 2022.

“Through the Looking Glass: A Feminist Scholar in the web archives.” Invited Speaker. Archives Unleashed Cohort Closing Meeting, Internet Archive The Permanent Library Limited, Vancouver, BC. June 2, 2022. 

“Data Feminism, Embodied Practices, and Internet Archives.” Invited Speaker. Digital Humanities Lecture Series, University of Ottawa, April 22, 2022.

The Crossroads of SHNs / DH-Hub An initiative of the University of Ottawa / A University of Ottawa initiative.” Featured Speaker at Joint DH Lecture Series, April 22 2022. Accepted February 4, 2022.


“Everything Old is New Again: A Comparative Analysis of Feminist Media Tactics between the 2nd- to 4th Waves.” Invited Speaker.  Applications of Web Archive Research with the Archives Unleashed Cohort Program, Internet Archive. March 16, 2022. Online.

“Responsible Technology and Design.” Invited Speaker. uXperience Design for Good Micro-Conference, UWaterloo Stratford School, February 11-12, 2022. Online.

“Feminist Media Studies Approaches to Studying Digital Activist Meme-scapes.” Invited Speaker. Hosted by the Memes Network, Center for Data, Culture, and Society, University of Edinburgh, November 15, 2021.

“UWSA Vaccine Q&A” Hosted by the University of Waterloo. September 28, 2021.

“GI Playbook: Publishing in the Humanities” Live broadcast talk with Q&A, hosted by the Games Institute, University of Waterloo, ON: May 2020.


“COVID-19: Ask our experts - Social Media and Our Quarantine Life” Live broadcast talk with Q&A, moderated by Dean Shelia Ager, University of Waterloo, ON: May 2020.


“Feminist Research-Creation Methods within Contemporary Public Art Practice” Games Institute, Waterloo ON: February 2020.

“Creative Research Design for the Resistance.” Invited Public Research Talk at the Games Institute, University of Waterloo, February 27, 2020.


"Feminists Do Media – The Art of Social Media Activism" X-Camera Speakers Series, Inter Arts Matrix, Kitchener ON: February 2020.


 “Public Feminist Technologies” W3 Represents Symposium, Waterloo, ON: February 2019.


“Materializing Memes” Interdisciplinary Mash-up Event, Arts Faculty, University of Waterloo, Waterloo, ON: February 2019.

Public Outreach and Knowledge Mobilization

Counterspeech Lab: “Safer and Vital Communities” Workshop Session with the Coalition of Muslim Women KW: How To Combat Online Hate. Co-Organizer and Co-Moderator. March 15, 2022. 

Networked Feminisms Speaker Series: “Digital Activism in Practice. University of Waterloo. Co-Organizer and Host.” Upcoming: March 14, 2022. 

Networked Feminisms Speaker Series: “Networked Identities and Communities. University of Waterloo.” Co-Organizer and Host. February 16, 2022. 

Data Jam: Feminist Think Tank in Collaboration with the Critical Tech Talk Series: Wendy Chun––Discriminating Data. Co-Organizer. February 10, 2022. 

Networked Feminisms Speaker Series: “Conceptual Frameworks for Networked Feminism.” University of Waterloo. Co-Organizer and Host. January 27, 2022. 

Data Jam: “Feminist Think Tank Presents: Small Data vs. Big Data.” Games Institute, University of Waterloo. Co-Organizer and Co-Moderator. December 8, 2021. 

Data Jam: “Feminist Think Tank Presents: Everything But The Kitchen Sink.” Games Institute, University of Waterloo. Co-Organizer and Co-Moderator. November 25, 2021. 

Colouring Book: “Feminists Coloring Feminists”  Vol. 2. Curator and Contributor. November 23, 2021. 

Colouring Book: “Colouring Feminist Activists”  Vol. 1. Curator and Contributor. May 2021. 

Canadian Association for Theatre Research: "Performances and Performatives within Digital Feminist Activism." Chair and organizer with Michelle MacArthur, Vancouver, BC: June 2019.

Simone De Beauvoir Institute 40th Anniversary Conference: “Public feminisms and intersectional placemaking workshop,” Chair and co-facilitator. Montreal, QC: May 2018.


Popular Culture Association of Canada: “Entanglements of Affection: Neoliberalism, (Post)Feminism, and Heterosexual Love,” Chair, presenter and co-organizer. Niagara Falls, ON: May 2017.

Conference Papers

“Visual Politics and Protest - Current Challenges.” Respondent. Panel with Dr. Jing Zeng & Dr. Stefania Vicari  ECREA Visual Cultures, October 6-7, 2022. Online.

“Exploring Feminist Media Archives in the Age of Big Data” with Brianna Wiens. International Data Power Conference. Upcoming: June 21-24, 2022.


“Digital Performance Working Group” Canadian Association for Theatre Research,  June 7, 2022, Online.


“Reflections and future actions” Panel. Archives Unleashed Cohort Closing Meeting, Internet Archive The Permanent Library Limited, Vancouver, BC. June 2, 2022.  


“Social Justice Oriented Critical Design Pedagogy in Urgent Times” with Aynur Kadir, Brianna Wiens, Milena Radzikowska, Jennifer Roberts-Smith, and Stan Ruecker. Curated Panel. DH Unbounded. Upcoming: May 2022.

“Feminist memes as media events and sites of community formations.” Digital Feminisms Panel at the Digital Americas Conference, Online, October 2021.

“Amplifying active influence: @aesthetic.resistance as feminist IG hack.” Methods, Theories, and Taking Action Through Gender and Feminisms in HCI workshop, Hanover, Germany, September 2021.

“Coming together while staying apart: Feminist Memes as a means of Community Formation during COVID” Feminisms in the Age of Covid-19 and Beyond Confernece, Online: September 2021.
"Maybe it's basic and trendy, or maybe it's a global feminist awakening": Witch Memes as Feminist Shadow Resistance” The Witch Institute Symposium, Queen’s Univeristy.  Online: August 2021.
“The Hermeneutics of Generativity” co-presented with members of the qcolloaborative (Jennifer-Roberts Smith, Brianna Wiens, Aynur Kadir). Canadian Society of Digital Humanities, Online: June 2021. 
“Contemporary and Historical Feminisms: Continuities, Comparisons, and Contradictions,” Panel chair and respondent. Society of Cinema and Media Studies, Online: March 2021.
“Digital Feminist Research Hacks – Undermining Platform Capitalism on the ‘gram” Chesapeake Digital Humanities Consortium 2021 Conference: Social Justice and Online Activism. February 25-26, 2021. Online.
“Recovering #SelfCare for Intersectional Feminist Futures: Neoliberalism, Self-Care, and  Whiteness in Hashtag Communities” co-author Brianna Wiens. Chesapeake Digital Humanities Consortium 2021 Conference: Social Justice and Online Activism. February 25-26, 2021. Online. 
“Fostering Feminist and Queer Futures: Instagram Hacking for the Resistance,” co-author Brianna Wiens. Futures of Feminist and Queer Solidarities: Connectivity, Materiality, and Mobility in a Digitalized World International Online
Conference, University of Gothenburg, Sweden. Sept 30-October 2, 2020.
“Remixing Technocutures: Feminist Interventions into Platform Conformity,” co-author Brianna Wiens. International Conference on Communication and Media Studies, Toronto, ON: October 2020.
“From Influencer to Amplifier: @aesthetic.resistance as Feminist IG Hack,” Methods, Theories, and Taking Action Through Gender and Feminisms in HCI workshop, Hanover, Germany: July 2020. 
“From memes to hashtags to stans: Film Paratexts and Contemporary Feminist Fan Cultures,” Film Studies Association of Canada, London, ON: June 2020. Conference canceled.

Media Appearances

Radio Interview with Alan Carter. “We need stability & direction': How lack of messaging from Ontario's top doctor hurt us in the 6th wave” 640 Toronto Radio. April 11, 2022. 


Podcast Interview with Mary Churchill. “Creating Space in Academia with Shana MacDonald” the VIEWS from Venus. December 9, 2021. 


Podcast Interview. “Interview with Shana MacDonald / Feminist Think Tank and Instagram Research, Activism, and Education” Teachin’ Books. November 16, 2021. 

Interview with Nehaa Bimal. “Accountability despite anonymity: Finding ways to combat online trolling” The Charlatan. August 7, 2021.
Interview with Catherine Thompson. “Provaccination businesses in Waterloo Region attacked on social media” The Record. July 22, 2021.
Interview with Mike Farwell. “‘It didn’t have to be this way’: Ontario lockdown message muddled” The Waterloo Chronicle. April 17, 2021.
Interview. “Communicating in a Crisis” Beyond the Bulletin. Episode 84. April 16, 2021.
Interview with Mike Stafford. “Why we're tuning out COVID-19 messaging as the pandemic drags on”. The Morning Show. April 9, 2021.
Interview with Elizabeth Renzetti. “When health messages sound like Klingon, people tune out”. The Globe And Mail. April 8, 2021.
Radio Interview with Mike Farwell. “”What's in a name? Experts confused by terms like lockdown, shutdown, circuit breakers”. 570 News. April 7, 2021.
Interview with Melissa Couto Zuber. “What's in a name? Experts confused by terms like lockdown, shutdown, circuit breakers.” CTV News. April 2, 2021.
Interview with Melissa Couto Zuber. “How social media helped COVID-19 experts become household names during pandemic” CTV News. March 16, 2021.
Interview with Jessica Mazze. “Can you be in love with love itself?” A Love of One's Own. February 10, 2021.
Interview with Melissa Embury. “Pandemic, Politics and Polarization.” Community Edition.  February 4, 2020.
Interview with Noor Ibrahim. “Fact or Fiction: Does Trump’s social media ban threaten our freedom of expression?” Global News. January 21, 2021.
Television Interview with Rahim Ladhani. “Social Media Messaging and Public Officials”CTV Toronto. October 26 2020.
Radio Interview. “Thanksgiving virtual diners during a pandemic” The Scott Thompson Show,
CHML 900 (Hamilton). October 9 2020.
Melissa Couto Zuber. “Can virtual Thanksgiving dinners be meaningful? Experts say we can
adapt traditions” October 9, 2020.
Radio Interview. “Social Media and Covid messaging,” The Morning Show with Devon Peacock,
980 CFPL (London). October 2, 2020.
Radio Interview. “How to reach youth demographic with Covid Messaging,” The Scott Thompson Show, CHML 900 (Hamilton). October 1 2020.
Rachael D’Amore. “Why Social Media is a ‘missed opportunity’ as coronavirus spreads among young people.” Global News October 1 2020.
Tasmin Chu. “UW Student Creates Video Game To Fight Covid” Waterloo Record Monday August 10, 2020.
Radio Interview. “How to Spot Fake News,” The Mike Farwell Show, 570 News. June 5 2020. (1:03:33)
Podcast Interview with Pamela Smythe. “Staying Connected, New Fund for Students, Medical Support,” Beyond the Daily Bulletin #40, April 17 2020.
Television Interview with Natalie Van Rooy, “Concerns of a rise in online predators during COVID” On-air interview, CTV Kitchener, April 8 2020.
Television Interview withKrista Simpson,“Ontario government launches learn-at-home website as millions of students stay home,” Digital article and on-air interview, CTV Kitchener, 20 March 2020.
Podcast Interview with Spice Radio Vancouver, “Meghan and Harry stepping down as royals,” January 31, 2020.
Op-Ed. “Let's laud Harry and Meghan for their act of self-care -- and then leave them alone,” The Conversation, January 22, 2020.
Meghan Collie, “‘Instagram therapy’ is on the rise, but experts say it could be harmful,” Global News, 10 October 2019
Jane Gerster, “‘Inappropriate’ but not illegal: Why women Tony Clement followed online are going public,” Global News, 9 November 2018

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